WEEKEND SPECIAL 🔥 DOUBLE REWARD POINTS ON EVERY ORDER 😍 T&Cs Apply
Free Shipping on orders above £20 (UK Mainland)
Need Help? Call Us! 0121 306 9294
Earn up to 5% Cashback With Super Payments

Discover IQOS ILUMA.

The next generation of heated tobbaco

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level. The all-new IQOS ILUMA with TEREA reinvent the rules of heating tobacco.

Our Device Range

IQOS ILUMA ONE NEW

Affordable, All-in-one

IQOS ILUMA NEW

The icon, upgraded

IQOS ILUMA & TEREA NEW

Next level technology

Introducing TEREA

Discover the IQOS ILUMA range

Compare the IQOS ILUMA range to which device is right for you.

Compare IQOS

£39

IQOS ILUMA One

Affordable, all-in-one

Shop ILUMA

£69

IQOS ILUMA

The icon, upgraded

Shop ILUMA

How Does IQOS Work ?

IQOS 3 DUO vs IQOS ILUMA: What’s the Difference?

IQOS ILUMA How To?

IQOS ILUMA STARTER KIT

Whats Heated Tobacco ?

Frequently Asked Questions (FAQS)

What is the difference between cigarettes and IQOS?

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and less smell. IQOS generates a nicotine containing tobacco vapour. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Switching completely to IQOS is likely to present less risk to your health than continuing to smoke. However, IQOS is not risk-free and is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

What is IQOS?

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked. IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful nicotine containing vapour.

IQOS and HEETS tobacco sticks are not for minors. Please see the Important Information for more details.

Can I use my IQOS indoors?

In private places (i.e. your home, a friend’s home) it is up to you to decide whether to use IQOS or not, keeping in mind the following:

  • Using IQOS is a better choice than using cigarette because it has no negative impact on indoor air quality.
  • We recommend you use common sense when using IQOS indoor.
  • When around sensitive audiences (i.e. minors, pregnant women), IQOS should not be used.

In public places (i.e. office, restaurants): you can use IQOS in those public places where local regulation allows you to do so (i.e., if you see the ‘IQOS friendly place’ sign).

  • Here again, you should exercise common sense with respect to where and around whom you use IQOS.
  • When around sensitive audiences (i.e. minors, pregnant women), IQOS should not be used.

Helpful Information

If you want to learn more about IQOS use the links below to make a more informed decision.

  • The science and reseach behind IQOS

What are you looking for?

Your cart