Ploom is a brand of heated tobacco products owned by JTI. The JT Group first launched Ploom in Japan in 2021 and have since begun releasing their incredible Heated Tobacco systems across the globe. The Ploom heated tobacco system has been developed as part of a range of ‘heat not burn’ devices. These devices offer a new method of enjoying authentic tobacco tastes, but without the need for combusting or igniting the tobacco.
By removing the need to burn the tobacco, Ploom reduces the risk of exposure to harmful chemicals and toxins released by the smoke produced by tobacco products when burned. They achieve this through the use of their specially formulated heated tobacco sticks - the EVO tobacco sticks.
Ploom have utilised the innovative Heatflow technology to offer their customers a truer tobacco experience that enhanced the authentic toasted tobacco flavour whilst simultaneously reducing risk and eliminating unwanted odours caused by smoke and tar.