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IQOS

IQOS is a brand developed by Philip Morris International - a tobacco company that believes in harm reduction and working towards a future free of smoke. IQOS is a range of heat not burn products that use real tobacco, for an authentic tobacco taste, in the form of tobacco sticks such as IQOS Heets and IQOS Terea.

The Heets IQOS and Terea IQOS utilise a special blend of tobacco that is gradually heated to produce an inhalable aerosol containing nicotine, rather than combusted, as such they’re sometimes called IQOS cigarettes, although they’re very different in terms of their usage and potential as the IQOS tobacco in their tobacco sticks does not produce tar, ash or smoke and releases significantly less odour.

Each IQOS device such as the new IQOS, the IQOS Iluma, or their previous models, the IQOS duo and IQOS 3, use heating elements, also known as a heating blade, which gradually heats the blended tobacco to provide you with an alternative to smoking that produces up to 95% less carbon monoxide than cigarettes - this is the result of years of research and scientific studies including thousands of product testers.

For more information on how an IQOS Kit such as the IQOS Iluma UK works take a look at Beginner’s Guide to IQOS.


    Azure Blue iqos iluma one Azure Blue iqos iluma kit

    IQOS

    IQOS Iluma Starter Kit

    £39.00 £69.00
  • Azure Blue iqos iluma one Azure Blue iqos iluma One kit
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    IQOS

    IQOS Iluma One Starter Kit

    £19.00 £39.00
  • Yellow iqos terea illuma 10 packs Yellow  iqos iluma terea tobacco sticks
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    IQOS

    Yellow TEREA IQOS Iluma

    From £6.95
    10 for £6.40
  • Green iqos terea illuma 10 packs Green iqos iluma terea tobacco sticks
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    IQOS

    Green TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Blue iqos terea illuma 10 packs Blue iqos iluma terea tobacco sticks
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    IQOS

    Blue TEREA IQOS Iluma

    £6.60 £6.95
    10 for £6.40
  • Turquoise iqos terea illuma 10 packs Turquoise iqos iluma terea tobacco sticks
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    IQOS

    Turquoise TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Teak iqos terea illuma 10 packs Teak iqos iluma terea tobacco sticks
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    IQOS

    Teak TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Amber iqos terea illuma 10 packs Amber iqos iluma terea tobacco sticks
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    IQOS

    Amber TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Sienna iqos terea illuma 10 packs Sienna iqos iluma terea tobacco sticks
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    IQOS

    Sienna TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Mauve Wave iqos terea illuma 10 packs Mauve Wave iqos iluma terea tobacco sticks
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    IQOS

    Mauve Wave TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Russet iqos terea illuma 10 packs Russet iqos iluma terea tobacco sticks
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    IQOS

    Russet TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Main iqos Originals Duo starter kit Scarlet Red iqos 3 Duo Originals starter kit Heat Not Burn
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    IQOS

    IQOS Originals Duo Starter Kit

    £19.61 £29.00
  • Velvet Grey IQOS 3 Duo vape starter kit Brilliant Gold IQOS 3 Duo vape starter kit
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    IQOS

    IQOS 3 Duo Starter Kit

    £29.00
  • Twilight Pearl iqos iluma tobacco sticks pack
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    IQOS

    Twilight Pearl TEREA IQOS Iluma

    £6.95
    10 for £6.40
  • Amelia Pearl iqos iluma tobacco sticks pack
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    IQOS

    Amelia Pearl TEREA IQOS Iluma

    £6.95
    10 for £6.40
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    IQOS

    Starling Pearl TEREA IQOS Iluma

    £6.95
    10 for £6.40
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    IQOS

    Abora Pearl TEREA IQOS Iluma

    £6.95
    10 for £6.40

IQOS buying guide

IQOS ILUMA vs IQOS Originals

If you're looking to buy IQOS in the UK, the first decision is which generation suits you. There are two main families: the newer IQOS ILUMA range and the older IQOS Originals. They work differently, and the tobacco sticks aren't interchangeable.

IQOS Originals use a ceramic blade that heats a tobacco stick (HEETS) from the inside. They've been around for years and do the job well, but the blade needs occasional cleaning and can break if you're not careful.

IQOS ILUMA ditched the blade entirely. Instead, it uses induction heating through a metal element inside the tobacco stick itself. That means no cleaning, no residue buildup, and a more consistent experience. ILUMA devices only work with TEREA sticks — not HEETS.

Within the ILUMA range, you've got three tiers. The ILUMA One is the entry point — a single-piece device, good for people who want something simple. The standard ILUMA splits into a holder and pocket charger, giving you more sessions between charges. And the ILUMA Prime adds premium materials and a slightly larger battery. The heating technology is identical across all three.

Which IQOS is right for you?

Just getting started? The ILUMA One keeps things simple. One device, no fuss, lower upfront cost.

Switching from smoking full-time? Go for the standard ILUMA. The separate charger means you can get through a full day without worrying about battery.

Want the premium option? The ILUMA Prime feels noticeably more refined. Same technology inside, but the build quality is a step up.

IQOS works out significantly cheaper than smoking over time. A pack of TEREA sticks costs less than cigarettes, and the device pays for itself within weeks. Browse our full heated tobacco range to find compatible sticks.

How Does IQOS Work?

How Does IQOS Work?

IQOS Kits use specially blended tobacco sticks, such as Heets and Terea. Heets are used with the previous versions of IQOS such as the IQOS 3 Multi, which came with an IQOS Charger and an IQOS Holder. The IQOS Holder contained a heating blade that was designed for use alongside Heets, whilst the IQOS new deviceht, the Iluma IQOS, has been designed specifically for use with the IQOS Terea sticks which themselves feature a heating blade.

To use IQOS you have to insert the tobacco stick either directly into the IQOS device or into the IQOS holder; this is where the IQOS tobacco stick will be heated to produce the vapour that you inhale. When the tobacco stick has been heated and is ready for use the LED light on your IQOS kit or holder will become solid rather than blinking - some of the IQOS new heated tobacco devices include haptic feedback where the device will also vibrate to let you know that it’s ready to go.

To use the IQOS once the tobacco stick is heated, inhale on the filter as you would if you were smoking a cigarette. The final step, once your Heet stick or Terea stick is finished, carefully remove it from the device and dispose of it safely.  

IQOS Flavours

There are a variety of different tobacco blends available in the Heets and Terea sticks, ranging from cool menthol tobacco flavours to rich, roasted tobacco blends. Below is a complete list of the flavours available in each of the tobacco stick ranges.

Heets for IQOS

There are 10 different IQOS Heets flavors to choose from, each with their own unique blend and taste.

  • Yellow Heets - A light blend feature a mellow tobacco, mild tobacco flavour
  • Amber Heets - A balanced blend of roasted tobacco with a warming taste.
  • Teak Heets - A well rounded blend featuring nutty aromas of toasted tobacco.
  • Sienna Heets - A smooth blend of tobacco infused with woody aromas.
  • Russet Heets - A rich and well rounded full bodied tobacco blend.
  • Turquoise Heets - A refreshingly mild blend of menthol tobacco. 
  • Green Heets - A balanced blend of tobacco with a soothing spearmint.
  • Sienna Caps Heets - From classic tobacco to menthol tobacco in just a click.
  • Blue Heets - A potent peppermint taste blended with rich tobacco.
  • Mauve Wave Heets - A cool menthol tobacco with bright berry notes.

Terea for IQOS

We stock all 9 of the different Terea IQOS UK, ranging from classic combinations to cool, bracing blends.

  • Yellow Terea - A zesty yet mild flavour with mellow tobacco notes.
  • Amber Terea - A roasted tobacco taste with a nice balance.
  • Teak Terea - A tobacco blend with a rounded, nutty flavour.
  • Sienna Terea - A balanced mix of traditional tobacco and woody aromas.
  • Russet Terea - A rich, robust tobacco flavour with a moderate malty base.
  • Turquoise Terea - A distinctive duo of toasted tobacco with bright menthol.
  • Green Terea - A balance of cool minty menthol and classic tobacco.
  • Blue Terea - A rich, roasted tobacco with deep cooling sensations.
  • Mauve Wave Terea - A fresh flavour tobacco mixed with forest berries.

Terea for IQOS

We stock all 9 of the different Terea IQOS UK, ranging from classic combinations to cool, bracing blends.

Yellow Terea - A zesty yet mild flavour with mellow tobacco notes.

Amber Terea - A roasted tobacco taste with a nice balance.

Teak Terea - A tobacco blend with a rounded, nutty flavour.

Sienna Terea - A balanced mix of traditional tobacco and woody aromas.

Russet Terea - A rich, robust tobacco flavour with a moderate malty base.

Turquoise Terea - A distinctive duo of toasted tobacco with bright menthol.

Green Terea - A balance of cool minty menthol and classic tobacco.

Blue Terea - A rich, roasted tobacco with deep cooling sensations.

Mauve Wave Terea - A fresh flavour tobacco mixed with forest berries.

Heets Flavours

There are 10 different IQOS Heets flavors to choose from, each with their own unique blend and taste.

Yellow Heets - A light blend feature a mellow tobacco, mild tobacco flavour

Amber Heets - A balanced blend of roasted tobacco with a warming taste.

Teak Heets - A well rounded blend featuring nutty aromas of toasted tobacco.

Sienna Heets - A smooth blend of tobacco infused with woody aromas.

Russet Heets - A rich and well rounded full bodied tobacco blend.

Turquoise Heets - A refreshingly mild blend of menthol tobacco. 

Green Heets - A balanced blend of tobacco with a soothing spearmint.

Sienna Caps Heets - From classic tobacco to menthol tobacco in just a click.

Blue Heets - A potent peppermint taste blended with rich tobacco.

Mauve Wave Heets - A cool menthol tobacco with bright berry notes.

 

FAQ - Frequently Asked Questions

Is IQOS Better than Vaping?

The IQOS vs Vape argument is almost as old as IQOS itself; and we’re here to settle the debate. IQOS is not better than vaping; but that doesn’t mean it’s worse either. Both IQOS and vaping are suited to different purposes and often, different audiences too - see below.

Who is IQOS best for?

IQOS is a heated tobacco system that is best suited to individuals who enjoy the taste of real tobacco, as well as those who may have tried vaping and find the sensation simply too different to smoking. If you’re not ready to truly step away from smoking but are looking for a cheaper, or potentially safer alternative, IQOS is for you.

Who is Vaping best for?

Vaping, on the other hand, is best suited to those who don’t particularly enjoy the taste of tobacco but are still looking to satisfy their nicotine cravings. They also give you much more control over your nicotine consumption, depending on the type of vape you use, such as a refillable vape,  so you can gradually lower your nicotine intake by selecting specific nicotine strengths in your vape juice. Whereas, with IQOS, there are many different flavours in their tobacco sticks, but only one nicotine strength. Vaping is also considered generally much safer than using products that contain real tobacco, as vape liquids don’t contain the same harmful chemicals found in tobacco, aside from nicotine which is an addictive substance.

What's the difference between IQOS ILUMA and IQOS Originals?

IQOS Originals use a ceramic blade to heat HEETS tobacco sticks from the inside. IQOS ILUMA uses bladeless induction technology with TEREA sticks instead. The main practical differences: ILUMA doesn't need cleaning, gives more consistent flavour, and has no blade to break. But you can't use HEETS in an ILUMA or TEREA in an Originals device — the sticks aren't cross-compatible.

Which IQOS sticks work with ILUMA?

IQOS ILUMA devices only work with TEREA tobacco sticks. These contain a small metal element inside that the ILUMA heats through induction. You cannot use HEETS with any ILUMA device. If you have an older IQOS Originals model, that's the one that takes HEETS.

Is IQOS cheaper than smoking?

Yes, in most cases. A pack of 20 TEREA sticks typically costs less than a pack of 20 cigarettes, so you save money on consumables straight away. The initial device cost is an upfront expense, but most pack-a-day smokers recoup that within a few weeks. Over a year, the savings can add up to several hundred pounds.