It's dead simple. You place the pouch between your lip and gum - usually under the upper lip works best. The nicotine releases slowly into your bloodstream without any smoke, vapour, or obvious smell. Most people keep them in for 20-45 minutes, though you can leave one in for up to an hour if needed.
You'll probably notice a slight tingling sensation when you first try them, especially with the stronger variants. That's completely normal and usually settles down as you get used to them. Some users mention a mild nicotine buzz initially, particularly if they've gone for the 30mg strength straight away.
What flavours are actually available?
Lost Mary's kept the selection focused rather than overwhelming. You've got Cool Storm, which blends mint with mild menthol - it's the lightest of the menthol options and good for newcomers. Ice Mint and Freezing Ice provide that familiar cooling sensation, while Max Polar Mint takes it up a notch.
For something different, there's Strawberry - a fruity option that's surprisingly well-balanced. Then there's Rose Grape, which sounds odd but actually works really well. It's one of those flavours that grows on you.
The flavour experience isn't as intense as vaping, obviously, but it's more subtle and longer-lasting. You're not getting massive clouds of flavour - instead, it's a gentle, sustained taste that doesn't overwhelm.
Are these things actually legal and safe?
Yes, nicotine pouches are completely legal in the UK. Unlike snus (which contains tobacco and is banned in the UK), these contain only purified nicotine, plant fibres, and flavourings. No tobacco means they fall into a different category entirely.
As for safety - they eliminate smoke, tar, and ash completely. You're still getting nicotine, which is addictive, but you're removing all the combustion-related nasties. Many adults find them well-tolerated, though like any nicotine product, they're not risk-free.
Who's actually using these?
Honestly, it's a mixed bag. You've got existing vapers who need something for situations where they can't use their devices. There are people trying to move away from cigarettes who want a stepping stone. And there are those who simply prefer the discretion - no charging, no visible vapour, no obvious smell.
The airplane connection isn't just marketing fluff either. These genuinely work well for travel, long meetings, or anywhere traditional smoking and vaping are off-limits. The 20-pack format means you've got enough for extended periods without carrying loads of individual pouches.
How long do the effects last?
The nicotine release is gradual rather than the immediate hit you get from vaping. It builds up over the first few minutes, then maintains a steady level. Most users report feeling satisfied for a couple of hours after removing the pouch, though this varies based on your usual nicotine consumption and which strength you choose.
The beauty is in the control - you can remove the pouch whenever you want to stop the nicotine delivery. It's not like a cigarette where you're committed to finishing it.