IQOS

IQOS is a brand of heat-not-burn tobacco devices made by Philip Morris International. Real tobacco, gradually heated rather than burned, producing a vapour that delivers nicotine without smoke or ash. The current line-up is the ILUMA family — paired with TEREA tobacco sticks — with the next-generation IQOS ILUMA i ONE rolling out shortly.

The older IQOS Originals and Duo devices have been retired alongside their HEETS sticks (discontinued in 2025). If you used HEETS, TEREA is the direct replacement on the new ILUMA range. For more on how it all works, see our heated tobacco guide or the how to use IQOS guide.


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IQOS buying guide

IQOS ILUMA vs IQOS Originals

If you're looking to buy IQOS in the UK, the first decision is which generation suits you. There are two main families: the newer IQOS ILUMA range and the older IQOS Originals. They work differently, and the tobacco sticks aren't interchangeable.

IQOS Originals use a ceramic blade that heats a tobacco stick (HEETS) from the inside. They've been around for years and do the job well, but the blade needs occasional cleaning and can break if you're not careful.

IQOS ILUMA ditched the blade entirely. Instead, it uses induction heating through a metal element inside the tobacco stick itself. That means no cleaning, no residue buildup, and a more consistent experience. ILUMA devices only work with TEREA sticks — not HEETS.

Within the ILUMA range, you've got three tiers. The ILUMA One is the entry point — a single-piece device, good for people who want something simple. The standard ILUMA splits into a holder and pocket charger, giving you more sessions between charges. And the ILUMA Prime adds premium materials and a slightly larger battery. The heating technology is identical across all three.

Which IQOS is right for you?

Just getting started? The ILUMA One keeps things simple. One device, no fuss, lower upfront cost.

Switching from smoking full-time? Go for the standard ILUMA. The separate charger means you can get through a full day without worrying about battery.

Want the premium option? The ILUMA Prime feels noticeably more refined. Same technology inside, but the build quality is a step up.

IQOS works out significantly cheaper than smoking over time. A pack of TEREA sticks costs less than cigarettes, and the device pays for itself within weeks. Browse our full heated tobacco range to find compatible sticks.

How IQOS works

How IQOS works

IQOS heats real tobacco rather than burning it. The current ILUMA range uses SmartCore Induction — a metal element embedded in the TEREA stick heats from inside, no blade required. The older Originals and Duo devices used a ceramic blade to heat HEETS sticks from the outside; both the devices and HEETS were retired in 2025.

To use the current ILUMA system: insert a TEREA stick into the holder, press and hold the button to start, wait around 20 seconds for the LED to go solid, then inhale. A session lasts roughly 6 minutes or 14 puffs. The device vibrates twice as the session ends. Lift the spent stick straight out — TEREA isn't designed to be twisted, unlike the old HEETS.

TEREA flavour categories

The TEREA range covers three flavour groups:

Classic — Yellow, Amber, Teak, Sienna, Russet. Tobacco-forward blends from light and mellow through to roasted and full-bodied.

Menthol — Turquoise (light), Green (peppermint balance), Blue (bold cool menthol).

Aromatic and Pearl — Mauve Wave (berry-mint), plus newer Pearl flavours like Abora, Amelia, Starling and Twilight Pearl with fruit and aromatic notes.

For the full lineup with descriptions, see our TEREA collection — all flavours in stock from £6.95 a pack, multi-buy 10 for £66.

Terea for IQOS

We stock all 9 of the different Terea IQOS UK, ranging from classic combinations to cool, bracing blends.

  • Yellow Terea - A zesty yet mild flavour with mellow tobacco notes.
  • Amber Terea - A roasted tobacco taste with a nice balance.
  • Teak Terea - A tobacco blend with a rounded, nutty flavour.
  • Sienna Terea - A balanced mix of traditional tobacco and woody aromas.
  • Russet Terea - A rich, robust tobacco flavour with a moderate malty base.
  • Turquoise Terea - A distinctive duo of toasted tobacco with bright menthol.
  • Green Terea - A balance of cool minty menthol and classic tobacco.
  • Blue Terea - A rich, roasted tobacco with deep cooling sensations.
  • Mauve Wave Terea - A fresh flavour tobacco mixed with forest berries.

Terea for IQOS

We stock all 9 of the different Terea IQOS UK, ranging from classic combinations to cool, bracing blends.

Yellow Terea - A zesty yet mild flavour with mellow tobacco notes.

Amber Terea - A roasted tobacco taste with a nice balance.

Teak Terea - A tobacco blend with a rounded, nutty flavour.

Sienna Terea - A balanced mix of traditional tobacco and woody aromas.

Russet Terea - A rich, robust tobacco flavour with a moderate malty base.

Turquoise Terea - A distinctive duo of toasted tobacco with bright menthol.

Green Terea - A balance of cool minty menthol and classic tobacco.

Blue Terea - A rich, roasted tobacco with deep cooling sensations.

Mauve Wave Terea - A fresh flavour tobacco mixed with forest berries.

FAQ - Frequently Asked Questions

Is IQOS Better than Vaping?

The IQOS vs Vape argument is almost as old as IQOS itself; and we’re here to settle the debate. IQOS is not better than vaping; but that doesn’t mean it’s worse either. Both IQOS and vaping are suited to different purposes and often, different audiences too - see below.

Who is IQOS best for?

IQOS is a heated tobacco system that is best suited to individuals who enjoy the taste of real tobacco, as well as those who may have tried vaping and find the sensation simply too different to smoking. If you’re not ready to truly step away from smoking but are looking for a cheaper, or potentially safer alternative, IQOS is for you.

Who is Vaping best for?

Vaping, on the other hand, is best suited to those who don’t particularly enjoy the taste of tobacco but are still looking to satisfy their nicotine cravings. They also give you much more control over your nicotine consumption, depending on the type of vape you use, such as a refillable vape,  so you can gradually lower your nicotine intake by selecting specific nicotine strengths in your vape juice. Whereas, with IQOS, there are many different flavours in their tobacco sticks, but only one nicotine strength. Vaping is also considered generally much safer than using products that contain real tobacco, as vape liquids don’t contain the same harmful chemicals found in tobacco, aside from nicotine which is an addictive substance.

What's the difference between IQOS ILUMA and IQOS Originals?

IQOS Originals use a ceramic blade to heat HEETS tobacco sticks from the inside. IQOS ILUMA uses bladeless induction technology with TEREA sticks instead. The main practical differences: ILUMA doesn't need cleaning, gives more consistent flavour, and has no blade to break. But you can't use HEETS in an ILUMA or TEREA in an Originals device — the sticks aren't cross-compatible.

Which IQOS sticks work with ILUMA?

IQOS ILUMA devices — including the new ILUMA i ONE — only work with TEREA tobacco sticks. These contain a small metal element inside that the ILUMA heats through induction. HEETS won't work in any ILUMA device, and HEETS were discontinued globally in 2025. If you have an older IQOS Originals or Duo, that's the model that took HEETS.

Is IQOS cheaper than smoking?

Yes, in most cases. A pack of 20 TEREA sticks typically costs less than a pack of 20 cigarettes, so you save money on consumables straight away. The initial device cost is an upfront expense, but most pack-a-day smokers recoup that within a few weeks. Over a year, the savings can add up to several hundred pounds.