Look, choosing from Doozy's massive selection can feel overwhelming at first. But they've made it easier by organising their ranges around specific flavour families.
If you're after something refreshing, their fruity collections deliver everything from simple single-fruit flavours to complex tropical blends. The Seriously Fusionz range particularly excels at combining unexpected fruits with cooling elements - think Cherry Sour Raspberry or Strawberry Watermelon Ice.
For those with a sweet tooth, the dessert ranges offer indulgent treats without the calories. Ice Cream Cake from Doozy Temptations and Liquid Gold from Doozy Legends have become proper cult classics among dessert vape enthusiasts.
The drinks-inspired collections capture familiar tastes like Guava Passion from Seriously Soda or Blue Razz Lemonade. These work particularly well as all-day vapes since they're flavourful without being overwhelming.
Even tobacco lovers aren't forgotten - Golden Elixir and Caramel Tobacco provide sophisticated alternatives to traditional tobacco flavours.
How do you choose the right nicotine strength and format?
Doozy offers their flavours across multiple formats, which honestly makes selection much simpler once you understand the basics.
Their 10ml bottles come in various nicotine strengths and work perfectly in smaller, MTL-focused devices. The 50/50 VG/PG ratio provides good flavour whilst producing moderate vapour - ideal if you're transitioning from smoking or prefer discreet vaping.
The nic salt ranges, including popular options like Seriously Bar Salts and Doozy Mix Salts, deliver smoother nicotine hits even at higher strengths. These work brilliantly in pod systems and lower-powered devices.
For cloud chasers and flavour enthusiasts, the 100ml shortfills offer excellent value. With their 70/30 ratio, they produce impressive vapour whilst maintaining strong flavour profiles. You'll need to add your own nicotine shots, but that flexibility lets you customise strength exactly how you want it.
What's the quality like compared to other premium brands?
Honestly, Doozy consistently punches above its weight in terms of flavour accuracy and vapour production. Their Yorkshire manufacturing ensures consistent quality control, and you can taste the difference that proper ingredient selection makes.
The flavours tend to be well-balanced rather than overpowering - something that's surprisingly rare in the e-liquid world. Even their dessert flavours avoid that cloying sweetness that can make other brands unvapeable after a few puffs.
One minor criticism would be that some of their more complex flavours can benefit from a bit of steeping time to fully develop. But that's pretty standard for premium e-liquids, and the wait is usually worth it.