More women switch from smoking to vaping than men - according to research compiled by Public Health England where they also concluded that vaping is 95% safer than smoking tobacco cigarettes. It has been predicted that in the near future, e-cigarettes may also be handed out as aids to help patients quit smoking all together - just as nicotine patches and other anti-smoking products are currently dispensed.
Previously, the e-cigarette market was male dominated, but in 2015 a Spring time survey showed that 53% of 36,000 vaping customers were female. Strong and iconic female celebrities such as Katy Perry, Kate Moss and Cara Delevingne are also turning to electronic devices to eradicate their tobacco sticks, which is great news for the women striving to advocate their passions for the healthier alternative.
Though there was a time that both smoking and vaping was classed as a masculine activity, more and more females are putting a stop to the stereotypes and proving to the industry that there is a place on the vaping scene for women that is more than just being models. With the world at their feet, these four inspirational women are here to advocate and encourage more smokers (both male and female) to turn to vaping. Who run the world?
She began her story as the assistant manager of a vaping store where she governed the e-liquids, and the men took on the role of vape tech. Though vaping was Skelton’s passion, she found herself divided and patronised shockingly by her gender and was referred to by her male colleagues as a ‘juice bitch’. Fired by the desire to change this, Skelton, along with five other passionate women, devised the Drippin’ Dolls - and she no longer works at the vape shop.
Sick of the ostentatious shows of masculinity during vaping expo’s, events and intwined in the general culture of vaping, she teamed up with fellow vaper Megan Sikes to create the supergroup Drippin’ Dolls; an inspiring all female vaping group who feature on their own weekly social media show Throwback Thursday.
"In groups where most of the other members are guys, they make you kind of feel dumb when you're asking important questions, and they just spit out some answer. Guys don't think we're capable of learning, because it's all technical. With the Dolls, the girls take time to explain." - Skelton
Megan turned to Facebook groups for guidance when she began vaping, and soon started ‘dripping’ which is vaping using hand-made equipment and basic technical grappling. These Facebook groups unfortunately were full of men who thought it appropriate to respond to Sikes’ enquiries with ‘dick pics’. After constant harassment she had enough and decided that she wanted to create a place where women wouldn’t feel alienated or embarrassed and in July 2014 she co-created the Drippin’ Dolls alongside Skelton.
The Drippin’ Dolls have expanded to 800 members in the past year and have launched a small line of apparel with their logo emblazoned on tanks and tees.
As the owner and mixologist for Stache Sauce and Stache Ride - an e-liquid company owned by her and her husband, Chris, Andrea is often referred too as the ‘secret’ behind the flavours whilst her husband is the face of the brand.
After their five year old son asked them to quit smoking because ‘they stink’, the pair turned to e-cigarettes instead. They began with the starter kits and soon fell in love with vaping and e-liquids. They bought a shop in North Tacoma and invested everything into developing their house juice line which has now bene sold all over the world!
Andrea takes pride in producing high in demand, delicious flavours, built from her own concoctions.
Jess-marie is the proud owner and designer of Double Helix Design Accessories. She began by making charms for tanks and designing drip trips with a little creative flair, it soon blossomed into a business and she is now a successful entrepreneur.
The young artist decided that mods and devices should be customised and personal, and so set out to offer vapers a way of making their devices look more fun. Jess also models in the industry, so for her, the two went hand in hand.
An inspiring mum of one, Jess is determined to utilise her talents to not only support her daughter, but her own dreams of being a successful female in a male dominated industry.